by Steph Nissen | Apr 1, 2019 | Analytics, Customer Success, Digital Operations, Education, Human Capital Solutions, LinkedIn, Small Business, Social Media, Twitter
As anyone in business knows, you can’t be in business today without a social media presence. We also know social media can be a double-edged sword – especially without a strategy. People’s social media habits change like the weather, and scientifically speaking, it’s...
by Steph Nissen | Feb 22, 2019 | Analytics, Digital Operations, Key Performance Indicators, Social Media
Many companies waste an enormous amount of money on exciting, quantity-focused metrics such as page likes, amount of impressions, video views, etc., which are considered ‘vanity metrics.’ Vanity metrics may look great when presented to a client or boss, but often they...
by Steph Nissen | Dec 13, 2018 | Customer Success, Digital Operations, Marketing Operations
If “customer satisfaction” is the main goal you strive for in your business, then you are severely missing the mark. Unhappy customers almost always, without a doubt, complain and tell others about poor experiences with your company, while satisfied customers are...
by Steph Nissen | Nov 14, 2018 | Digital Operations, Education, Key Performance Indicators
This is a statistic I found that explains where marketers were when it comes to measuring social media ROI in 2011: I went to Social Media Marketing World earlier this year and asked the same question, to which I got these results: As you can see not much has changed...
