by Steph Nissen | Nov 14, 2019 | LinkedIn
Prospect & Engage There are two types of prospecting: inbound and outbound. Inbound prospecting includes posting articles, company tidbits, and helpful information in your feed and private groups. This brings prospects to you and invites connections “in” to learn...
by Steph Nissen | Apr 1, 2019 | Analytics, Customer Success, Digital Operations, Education, Human Capital Solutions, LinkedIn, Small Business, Social Media, Twitter
As anyone in business knows, you can’t be in business today without a social media presence. We also know social media can be a double-edged sword – especially without a strategy. People’s social media habits change like the weather, and scientifically speaking, it’s...
by Steph Nissen | Dec 13, 2018 | Customer Success, Digital Operations, Marketing Operations
If “customer satisfaction” is the main goal you strive for in your business, then you are severely missing the mark. Unhappy customers almost always, without a doubt, complain and tell others about poor experiences with your company, while satisfied customers are...
by Steph Nissen | Jan 15, 2016 | LinkedIn, Social Media
You don’t have to be actively seeking employment or be a recruiter to use LinkedIn. In fact, the best reason to use LinkedIn is for networking and lead generation in the B2B space. Creating your best LinkedIn profile means you go over every piece of your profile...
by Steph Nissen | Feb 26, 2015 | Google+
I’ll be the first to admit that I have neglected Google+ and as a small business owner, I was definitely in the wrong. I stuck with the networks I knew how to operate, like Facebook and Twitter, instead of going to where a small business could get the most value...
